Founders Testimony

Jazmyn Johnson | Founder, Niche Luxe

As a proud Millennial and lifelong creator, I’ve always been drawn to the art of light—its warmth, its presence, its ability to transform any space into something sacred. Born and raised in Boston, Massachusetts, I come from a small, tight-knit family and am now a mother myself. My journey is rooted in community, creativity, and a deep belief in legacy.

Candles have always been more than just fragrance or flame for me—they are ritual. A reminder to breathe. To be still. To reconnect. Niche Luxe was born from my love of light, my respect for craft, and my desire to build something lasting with my own two hands. I believe in creating with intention, in making space for beauty, and in honoring the power of scent to mark a moment in time.

Though I work full-time, I always make time for what matters—creation, rest, and living deliberately. Niche Luxe is my offering to others who believe in presence, in self-sustainability, and in making space for joy, healing, and light.

This brand is my voice, my practice, and my legacy. And I hope, when you light a candle or lather a handmade soap, you feel seen.

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